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Category
Interactive Craft / Animation / Motion Graphics
Annual ID
151039A
About the Work
#NextFrame is a collaboration between Absolut Vodka and Brazilian graphic novel creator Rafael Grampá. It is a crowd-sourced animated film project which invited five million Facebook fans to help co-create a story by Grampá that he called ‘Dark Noir’. For three weeks, Rafael asked for inspiration and thousands of people submitted their ideas and original artwork via Facebook. Fans could influence the action, design characters, choreograph dances, even design the lead character’s tattoos. Rafael responded to fans in real time, working round the clock to incorporate fans’ ideas into the film. We used Maya, Zbrush, Photoshop and Nuke, made special use of Maya’s open architecture for tool/pipeline development. We used Nuke for compositing and when integrating 2D animation into the 3D scenes.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Sid Lee / Amsterdam
Production Company
Jimmy Lee / Amsterdam
Red Knuckles / London
CROACIA / London
Wake The Town / London
Art Director
Roger Leebody
Gillian Glendinning
Creative Director
James Yeats Smith
Designer
Andrew Peet
Director
Rafael Grampá
Producer
Ezra Xenos
Justin Townsend
Creative Team
Sebastien Partika
Edouard Olhagaray
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