The One Show
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Category
Product Design / Single or Series
Annual ID
13195D
About the Work
Challenge:
Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
Solution:
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
Results:
The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage
Absolut Vodka have for years led the innovation in vodka packaging, with limited edition packs like Absolut Disco, Absolut Rock and Absolut Illusion. For 2012, it was time to redefine limited editions in itself.
Solution:
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself. We had to rebuild the production line, and use every possible aspect of glass decoration in a new way.
Results:
The campaign ran globally between september and december 2012, and sales have been amazing, as well as media coverage
2013 Awards
Total Points: 5
Merit
Credits
Art Director
Fredrik Lindquist
Creative Director
John Lagerqvist
Marten Knutsson
Designer
Andy Chong
Anna Jarl
Photographer
Jens Mortenson
Writer
Tove Norstrom
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