The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
To promote DEVIL'S DUE, a horror movie about a girl pregnant with the devil, we created an animatronic "devil baby" and placed it inside a remote controlled stroller. The enraged baby was let loose in the streets of New York City and hidden cameras recorded people's reactions. The DEVIL BABY ATTACK video was strategically posted on Youtube two weeks prior to the theatrical release of DEVIL'S DUE to create maximum buzz for the film only days before its release.
2015 Awards
Total Points: 5
Merit
Credits
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