The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

Project Phoenix

Agency FoxP2 / Cape Town + Giant Films / Cape Town

Client Design Indaba
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Annual ID

150431A

About the Work

Design Indaba is Africa’s biggest design showcase and is attended by thousands of creative thought-leaders each year. This year they wanted to inspire delegates by showing them real proof that creativity can make a meaningful change to someone's life. So we looked at one of South Africa’s biggest problems – Gangsterism. South African gangs are among the most feared in the world and can be identified by the crudely made tattoos or "Chappies" that scar their bodies. Some go to jail and try reform but struggle to reintegrate into society due to these tattoos. To make a change we created a documentary called “Project Phoenix” and helped transform a former gangster’s tattoos into symbols of hope and new beginnings. We showed the documentary to delegates at the Design Indaba Film Festival and challenged them to help make a better world through creativity.