The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

Brazucam

Agency TBWA Chiat Day, Los Angeles / Los Angeles

Client Adidas
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Annual ID

151073A

About the Work

We created a ball that can see. Using the 2014 World Cup ball, the Brazuca, we created a football that can capture the world’s largest sporting event from a never before seen POV: the 360 degree perspective of the official match ball. Then we sent it around the world to capture and share the frenzy of countries, players and fans.