The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Direction
Annual ID
150629A
About the Work
With Esurance, you get coverage that's right for you, not someone sorta like you. In this spot, we dramatize the difference between you and sorta you by replacing a local pharmacist with drug manufacturer Walter White from AMC's hit TV series, 'Breaking Bad', played by Bryan Cranston.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / Chicago
Art Director
Rene Delgado
Chief Creative Officer
Susan Credle
Creative Director
Brian Shembeda
Jeff Candido
Director
Tim Godsall
Editor
Grant Gustafson
Producer
Matt Blitz
Writer
Kevin Goff
Jono Paull
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