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Category
Craft / Editing
Annual ID
150404A
About the Work
The film "100" honors the 100th anniversary of the first Leica camera and the opening of Leica Gallery São Paulo. The commercial was the first of a series of initiatives to celebrate the date in Brazil. The two-minute film highlights the influence of the German brand, which through its cameras helped take photography from the studios into real life, expanding the universe for photographers, and forever changing the relationship of mankind with this form of art. The film makes reference to several famous photographic records that represent the history of photography: it acts as a recollection of spontaneous images that were captured on camera while the V.O. talks about how Leica’s cameras influenced and changed photography forever.
2015 Awards
Total Points: 5
Merit
Credits
Agency
F/Nazca Saatchi & Saatchi / Sao Paulo
Production Company
Stink São Paulo / São Paulo
Satélite Áudio / São Paulo
Art Director
Bruno Oppido
Joao Linneu
Director
Jones+Tino
Editor
Jones+Tino
Danilo Abraham
Executive Creative Director
Fabio Fernandes
Eduardo Lima
Producer
Cecília Salguero
Maria Zanocchi
Sound Designer
Satélite Team Satélite Team
Agency Producer
Victor Alloza
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