The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Branded Entertainment

Never Stop Discovering

Agency OgilvyOne / London

Client Land Rover
BACK TO RESULTS

Annual ID

150910A

About the Work

We were asked to create something to commemorate the 25th anniversary of the Land Rover Discovery. Whatever we made had to be of value to the Land Rover community and a way of recognising and giving something back to the drivers and fans who had been part of the vehicle’s adventures for over two decades. We set out to make a film about the amazing journeys the vehicle has undertaken. But we realised that film had already been made, by Discovery owners themselves. And it existed in thousands of clips online, on mobile phones and in cine cameras all over the world. So we invited owners to submit their Discovery stories and adventures. And collaborated with the BAFTA award winning director of the film Senna to create a story from over 100 hours of footage.