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Category
Direct Marketing / Dimensional Mailing
Annual ID
150576A
About the Work
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories.But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients:barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. This book was sent to important barbecue restaurant owners.
2015 Awards
Total Points: 15
Silver Pencil
Credits
Agency
JWT (J. Walter Thompson), Sao Paulo / Sao Paulo
Production Company
Santa Transmedia / Sao Paulo
Antfood / Sao Paulo
Chief Creative Officer
Ricardo John
Creative Director
Fabio Simões
Erick Rosa
Diego Wortmann
Director
Gustavo Gripe
Creative Team
Lucas Reis
Sleyman Khodor
Patrick Matzenbacher
Lucas Tristão
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