The One Show
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Category
Direct Marketing / Dimensional Mailing
Annual ID
151237A
About the Work
Promote Land Rover’s spirit of adventure to off-road enthusiasts. and acquire new customers in the saturated 4x4 market. SUV brands often reward their clients with generic merchandise items that don’t relate to their brand and don’t have a substantial purpose. We needed a giveaway that is not only a genuine extension of the Land Rover vehicle, but one that has a real purpose too. Prospective Land Rover customers can go for test drive at any accredited Land Rover Experience Dealership. The Land Rover Bottle Cap was given to customers at the end of their test drive to keep the brand top of mind and ensure their memory of the brand is a long lasting one. Africa is the hottest continent in the world where temperatures can soar to a scorching 40 degree Celsius, daily. Land Rovers can handle these extreme temperatures with ease but, without constant rehydration, their owners can’t.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Y&R South Africa / Cape Town
Art Director
Gareth Owen
Justin Joshua
Chief Creative Officer
Graham Lang
Creative Director
Nkanyezi Masango
Bibi Lotter
Executive Creative Director
Rui Alves
Writer
Graham Krige
Agency Producer
Rory Bonnes
Creative Team
Ashleigh Hamilton
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