The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :30 / :25 - Single
Annual ID
150192A
About the Work
AXE White Label Antiperspirant, is part of the new premium range of AXE products that leave you feeling your finest. To launch this new more sophisticated antiperspirant we deliberately ditched the old magic formula of apply AXE and watch the girls come flocking and instead highlighted the effect confidence can have on the way the world perceives you.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBH / New York
Production Company
Smuggler / New York
The Mill / New York
Woodwork Music / Salford, UK
Sound Lounge / New York
Henryboy / New York
Art Director
Dean Woodhouse
Composer
Phil Kay
Creative Director
John Patroulis
Ari Weiss
Director
Ivan Zacharias
Editor
Filip Malasek
Sound Designer
Bill Chesley
Writer
Hugo Bierschenk
Agency Producer
Carey Head
Kate Morrison
Music / Sound
Tom Jucarone
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