The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :30 / :25 - Single
Annual ID
150061A
About the Work
It's late at night. Subjective camera shows a car driving down the road, in the left lane. After a few moments, a super appears 'No, this road is not in the U.K.', followed by another super: 'Volkswagen Fatigue Detector'. Close with Volkswagen logo.
2015 Awards
Total Points: 5
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Volcano Hotmind / São Paulo
Art Director
Marcus Kawamura
Chief Creative Officer
Luiz Sanches
Creative Director
Bruno Prosperi
Renato Simoes
Executive Creative Director
Bruno Prosperi
Renato Simoes
Writer
Pedro Corbett
Agency Producer
Vera Jacinto
Rafael Motta
Diego Villas Boas
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