The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Television / :30 / :25 - Campaign
Annual ID
150477A
About the Work
In order to show the clear superiority and benefits of DIRECTV versus the competition, DIRECTV¹s ŒVersus¹ campaign compares a celebrity who has DIRECTV and a tongue-in-cheek version of themselves that doesn't. The campaign features well-known celebrity Rob Lowe as his perfect, good looking self, and an assortment of not-so-perfect Rob Lowes as his cable alter egos.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Grey / New York
Production Company
MJZ / Los Angeles
Mackenzie Cutler / New York
Framestore / New York
Chief Creative Officer
Tor Myhren
Director
Tom Kuntz
Editor
Gavin Cutler
Mike Rizzo
Executive Creative Director
Dan Kelleher
Producer
Emily Skinner
Agency Producer
Andrew Chinich
Lindsay Myers
Creative Team
Steven Fogel
Doug Fallon
Music / Sound
Zach Pollakoff
Sam Shaffer
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