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Category
Consumer Television / Under $80K Budget - Single
Annual ID
150581A
About the Work
This cricket world cup film was composed from a crowd sourced image bank of 225001 frames of cricket crazy athletes. The final split second action is threaded together using1440 images featuring one seamless action across a thousand playing fields.Athletes and fans across the country were invited via Facebook, Twitter and nikecricket.in to send in their action images in any playing position. But each image was prefixed with a key action frame posted online including the fast bowlers leap, the batsmans hook, the fielders dive and the keepers stump. And thousands of these split second action images were uploaded online via mobile phone cameras, gopros, webcams and procams. The same split second action sequence was also activated in playgrounds, streets, gullies and cricket pitches by 108 travelling photographers across many small towns in rural India.Cricket Crazy chants, breaths, screams, appeals and sledges were recorded live and rendered into the film.
2015 Awards
Total Points: 25
Gold Pencil
Credits
Agency
JWT India / Bangalore
Production Company
1st December / Bangalore
Wah Wah Studio / Mumbai
Chief Creative Officer
Senthil Kumar
Director
Senthil Kumar
Editor
Priyank Prem Kumar
Sound Designer
Joseph George
Writer
Dhruv Warrior
Creative Team
Shri Pendakur
Music / Sound
Dhruv Ghanekar
Taufiq Qureshi
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