The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Cinema Advertising / Short Form - :90 & Under - Single
Annual ID
151183A
About the Work
This 60” TV spot directed by Dougal Wilson is an inspirational call to arms encouraging cooks to embark on exciting cooking adventures with Lurpak. The film was created to launch the new range of cooking and baking products - Lurpak Cooks Range. The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. The work celebrates the adventures that lie in every weekday meal and heroes cooks' bold endeavours as they venture forth with Lurpak Cook's Range by the side. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Wieden+Kennedy / London
Production Company
Blink / London
Final Cut / London
MPC / London
Wave / London
Art Director
Freddie Powell
Hollie Walker
Creative Director
Sam Heath
Dan Norris
Ray Shaughnessy
Director
Dougal Wilson
Editor
Joe Guest
Executive Creative Director
Tony Davidson
Kim Papworth
Producer
Ewen Brown
Agency Producer
Emma Wright
Chloe Roseman
Danielle Stewart
Creative Team
Helen Foulder
Katja Dienel
Angharad Thomas
Jennifer Lewis
Stephen King Roach
Tom Harding
Marianna Bruynseels
Chris Gray
Bill McNamara
Jean-Clément Soret
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