The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

Cook's Range

Agency Wieden+Kennedy / London

Client Lurpak
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Annual ID

151183A

About the Work

This 60” TV spot directed by Dougal Wilson is an inspirational call to arms encouraging cooks to embark on exciting cooking adventures with Lurpak. The film was created to launch the new range of cooking and baking products - Lurpak Cooks Range. The script borrows from the rhetoric of motivational speeches to rally cooks to embrace the possibilities of the kitchen, with the belief that the greatest meals are always yet to be had. The work celebrates the adventures that lie in every weekday meal and heroes cooks' bold endeavours as they venture forth with Lurpak Cook's Range by the side. Using pioneering visual techniques, the film captures familiar foods as unchartered territories waiting to be discovered.