The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service - Video / Non-Broadcast
Annual ID
150369A
About the Work
In the aggregate of her career, a woman loses almost $500,000 to the wage gap. Compile those losses across all working women, and it’s almost $30 trillion. To get young women fired up about this absurdity, the Equal Payback Project spoke to them in terms they could understand. Instead of doing a generic PSA, we attempted to crowdfund the wage gap. The project kicked off with a Youtube video starring Sarah Silverman getting a sex change to avoid the wage gap. It drove to our crowdfunding site, equalpaybackproject.com, which had a $29,811,746,430,000 fundraising goal - the largest in history. All proceeds went to the National Women’s Law Center, the leading non-profit fighting for equal pay in America. With zero paid media, the Equal Payback Project raised almost $100,000 for the NWLC and made over 700 million impressions.
2015 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Droga5 / New York
JASH / Los Angeles
Art Director
Sean Park
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Casey Rand
Karen Land Short
Director
Ruben Fleischer
Jonathan Hall
Editor
Matt Badger
Producer
Laura Bruskin
Daniel Kellison
Doug DeLuca
MIckey Meyers
Nicholas Veneroso
Chelsea Gonnering
Skyler Predergast
Agency Producer
Sally Ann Dale
Ben Davies
Anders Hedberg
Bill Berg
Creative Team
Andrew Essex
David Justus
Philip Pastore
Jonny Bauer
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