The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Film

BLAH Airlines

Agency Eleven, Inc. / San Francisco

Client Virgin America
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Annual ID

150391A

About the Work

Virgin America is fun and modern. But in 2014, a lot of travelers were still choosing old, boring airlines. They needed a wakeup call to remind them that flying doesn’t have to feel soul-sucking. So we created a fake airline to embody everything that’s wrong with generic carriers. We called it BLAH Airlines. We introduced our campaign with the first ever recreation of a flight on a generic airline. Just like a real cross-country flight, our film lasted five hours and 45minutes. And we created enough unique, weird content to fill all that time. We put our film on YouTube as the longest pre-roll video ever made. Viewers could exit various scenarios in the film to go to Virgin America instead. Throughout the movie, we also seeded multiple ways to interact with BLAH and brought them to life in various channels.