The One Show
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Category
Online Films & Video / Long Form - Single
Annual ID
150694A
About the Work
Reviveaphone, a proven repair kit for water-damaged phones, was to launch in North America. Totally unknown, it needed awareness and understanding created from scratch. We took advantage of the highly anticipated release of the iPhone 6 to reach and resonate with a target eager to share funny, absurd and surprising videos online. The film depicts the journey to buy the world’s first iPhone 6, dump it in a pitcher of beer (the most common mishap) and revive it in 24 hours with Reviveaphone.
2015 Awards
Total Points: 5
Merit
Credits
Agency
LG2 / Montreal
Production Company
1one Production / Montreal
Art Director
Philippe Comeau
Chief Creative Officer
Marc Fortin
Director
Anthony Ayotte
Producer
Johanne Pelland
Jean-René Parenteau
Writer
Philippe Comeau
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