The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
Every year, tens of thousands of people descend on Austin, Texas, for SXSW. They cram into every coffee shop, bar and eatery in town, making it nearly impossible to enjoy anything. As the largest agency in Austin, we decided to offer up some SXSW relief. Avoid Humans is a mobile web app that reverses Foursquare and Instagram check-in data, showing you the nearest places with the fewest people. Almost instantly, our agency and Avoid Humans made national news with cover stories on USA Today, CNN and Digiday. Nearly one in four festivalgoers used Avoid Humans at least once. And by the end of the week, the agency was credited for creating one of the biggest wins in SXSW history—just behind the launch of Twitter and Grumpy Cat.
2015 Awards
Total Points: 5
Merit
Credits
Agency
GSD&M / Austin
Art Director
Kevin Taylor
Chief Creative Officer
Jay Russell
Creative Director
Ryan Carroll
Scott Brewer
Information Architect
Soli Moshfeghian
Producer
Amy Torres
Spencer Gilliam
Programmer
Rajkumar Kuppusamy
Kim Faulkner
Writer
Matt Garcia
Content Strategist
Rye Clifton
Elizabeth Thompson
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