The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Mobile

FUTURE TICKET

Agency DENTSU INC. / Tokyo

Client JAPAN SPORT COUNCIL
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Annual ID

150322A

About the Work

The National Stadium in Tokyo was built to host the 1964 Tokyo Olympics.The stadium holds a special place in the hearts of Japanese as a symbol of Japan’s post-World War II recovery. It has hosted sporting events at which the audience witnessed many of the greatest moments in sport history.On 31st May 2014, the curtain was brought down on this half-century old stadium.Our mission was to deepen the bond between the people and the stadium, and to share the fresh start towards the 2020 Tokyo Olympics.