The One Show

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2015 One Show - Mobile

SYNC DINNER

Agency SIX / Hakuhodo Creative Vox / Tokyo

Client KDDI Corporation

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Category

Other Digital Solutions

Annual ID

151047A

About the Work

Unlike in other countries, many Japanese couples take Christmas Eve as an opportunity to have a romantic dinner. Many couples in long-distance relationships cannot get together on Christmas Eve because they are too busy with work. With its company theme, “connecting people’s hearts together”, AU (a major Japanese communication enterprise) offers these couples a desirable opportunity. An interactive restaurant opened up in two major cities, Tokyo and Osaka, to connect couples living apart by 400km by bringing them together on one dinner table. The idea was also to perform a challenge to the future possibilities of telecommunications. In a flash, the restaurant was booked solid. As couples, wives and husbands experienced their dinners, this restaurant became the most talked-about place during the Christmas season. Its promotion video was played more than 1 million times in one week, and had great exposure on TV and WEB media

2015 Awards

Total Points: 5

Merit

Credits

Agency

SIX / Hakuhodo Creative Vox / Tokyo

Creative Director

takayuki hino
Kenta Ikoma
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