The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Newspaper / Small Space Print - Single
Annual ID
150285A
About the Work
• the project's intended purpose – Launch The Wall’s Ice-Cream Brand in Puerto Rico. • the importance of the placement of the work – Press, Outdoor and Tactical Media was the main medium for the campaign. Each press idea was ran in the most relevant matter. i.e. Parking Tickets on Out Of Home, or Mortage Loan execution near financial institutions print ads. • cultural background needed to understand the work- Going on Jury Duty, Receiving a Parking Tickets and asking for Mortage Loans are situations and/or moments that are universally known as serious and complicated processes and what better to lighten the mood of the person that going thru all this, than some Wall’s Ice Cream. Take the serious out of the moment.
2015 Awards
Total Points: 5
Merit
Credits
Agency
DDB Latina Puerto Rico / Guaynabo
Art Director
Juan Carlos López
Luis Figueroa
Chief Creative Officer
Enrique Renta
Creative Director
Santiago Cuesta
Writer
Santiago Cuesta
Juan Dávila
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