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Category
Magazine / Full Page or Spread - Campaign
Annual ID
151222A
About the Work
Against other 4x4 car brands, Audi isn’t seen as much of competition, and is usually limited to its reputation of being an everyday car. To tackle this problem, we needed to create a campaign that demonstrates Audi’s ability to take its drivers and passengers to uncharted places around the world with Audi Quattro – their very own 4x4 star. We created a campaign that encompassed adventurous destinations from around the world in a single visual. Using original stamps from all over the world as pieces of a bigger picture, we crafted visuals that invite Quattro drivers to explore more with their vehicles – welcoming them to the world of Quattro.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Y&R / Dubai
Y&R Group Switzerland / Zurich City
Art Director
Kalpesh Patankar
Kapil Bhimekar
Chief Creative Officer
Shahir Zag
Markus Gut
Executive Creative Director
Kalpesh Patankar
Writer
Shahir Zag
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