The One Show
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Category
Collateral / P.O.P. & In-Store - Single
Annual ID
150769A
About the Work
CHALLENGE - Big Babol had launched a new fruits flavoured variant in the chewing gum category. And we wanted the average bubble gum enthusiast to take notice. The challenge, however, was to do this in a fun and engaging manner that would set tongues wagging in an already cluttered segment. IDEA - We drew our inspiration for the communication from the product itself. Big Babol is synonymous with blowing big gum bubbles and what better way than enormous fruit shaped bubbles to put across the idea of a fruits flavoured Big Babol.
2015 Awards
Total Points: 5
Merit
Credits
Agency
McCann Worldgroup India / Mumbai
Art Director
Nikhil Waradkar
Chief Creative Officer
Prasoon Joshi
Creative Director
O.r. Radhakrishnan
Executive Creative Director
Akshay Kapnadak
Illustrator
Nikhil Waradkar
Lokesh Karekar
Writer
Vilsen Gonsalves
Creative Team
Sanket Pathare
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