The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID
150864A
About the Work
Forest & Bird protect all of New Zealand's native species and wild places. However, they receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, we wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes we also did $10 and $50 versions. It's an idea that has you reaching into your wallet.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather New Zealand / Wellington
Art Director
Martin Hermans
Jordan Dale
Creative Director
Chris Childerhouse
Designer
Jamie Wright
Executive Creative Director
Angus Hennah
Illustrator
Stephen Fuller
Writer
Chris Childerhouse
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