The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Print Craft / Art Direction - Single Only
Annual ID
150905A
About the Work
Faber-Castell had developed a new addition to their already famous graphite pencil collection - The Graphite Aquarelle. This new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush. With the pencil, artists can now explore unparalleled new possibilities for expression. We needed to show that this new pencil has the power to transform ordinary sketches into extraordinary artworks.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Group / Hong Kong
OgilvyOne / Hong Kong
Chief Creative Officer
Reed Collins
Creative Director
Nicoletta Stefanidou
Matthew Nisbet
Illustrator
Redmer Hoekstra
Writer
Ollie Davis
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