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Category
Outdoor / Billboards or Transit - Single
Annual ID
150176A
About the Work
The hungrier we get, the worse our decisions become. This was the insight we used to evolve the global "You're Not You When You're Hungry" campaign for posters in outdoor and transit, which were placed in proximity to local vendors that reflected their primary image.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / Toronto
Art Director
Mike Schonberger
Executive Creative Director
Peter Ignazi
Carlos Moreno
Illustrator
Greg Boychuk
Writer
Matt Hubbard
Agency Producer
Jennifer Wong
Digital Artist / Multimedia
John Rodrigues
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