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Category
Outdoor / Billboards or Transit - Campaign
Annual ID
151229A
About the Work
For whatever reason, beards are trending. This of course presents a significant problem for razor sales the world over. However, anyone who has actually grown a beard knows the reality - they’re feral, irritating pests that take on a persona of their own, then cling to the host face for dear life. So to illustrate this, we photographed a series of bearded men, and replaced their facial hair with wild mammals. The call to action used the global Schick brand line ‘Free Your Skin’, inviting New Zealand men to rid themselves of their unwanted furry pest once and for all.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Y&R New Zealand / Auckland
Production Company
Electric Art / Sydney
IDC / Auckland
Art Director
Tom Paine
Mark Tallis
Chief Creative Officer
Josh Moore
Ben Coulson
Creative Director
Tom Paine
Photographer
Troy Goodall
Stephen Stewart
Writer
Cameron Dowsett
Agency Producer
Christina Hazard
Marique Knight
Creative Team
Mike Keen
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