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Category
Outdoor / Billboards or Transit - Campaign
Annual ID
151234A
About the Work
To promote Penguin Companhia das Letras, a book company, we needed to impact people who enjoys reading. Thus, nothing more suitable than making an all-type poster campaign. A campaign made to be read – there are no images or photos of any kind. Even the logo on the posters is all-type.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Y&R Sao Paulo / Sao Paulo
Art Director
Leandro Camara
Chief Creative Officer
Rui Branquinho
Creative Director
Rui Branquinho
Writer
Christian Fontana
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