The One Show
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Category
Outdoor / Billboards or Transit - Campaign
Annual ID
151150A
About the Work
Task: Create a campaign that showcases IKEA’s assembly service. Idea: IKEA furniture is actually not all that hard to assemble. But as everyone knows, you can easily mix up some of the parts and end up putting it all together back to front. It can happen to anyone. Even billposters, so it would seem. Solution: Perfectly ordinary posters. But what’s different is that the motifs have evidently been mounted the wrong way round, as can happen with the products shown. Luckily, that’s where IKEA’s assembly service is happy to help.
2015 Awards
Total Points: 5
Merit
Credits
Agency
thjnk ag / Hamburg
Art Director
Niko auf dem Berge
Chief Creative Officer
Armin Jochum
Creative Director
Georg Baur
Torben Otten
Executive Creative Director
Bettina Olf
Writer
Karl Wolfgang Epple
Agency Producer
Hilko Wiegmann
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