The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2015 One Show - Print & Outdoor

Serena

Agency Leo Burnett, Toronto / Toronto

Client Bell Media/TSN
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Annual ID

150675A

About the Work

TSN, The Sports Network is the official broadcaster of the US Open Tennis Tournament. During the tournament people get inspired to play and flock to local courts. So to promote TSN’s coverage we created a new media space at those courts with the use of 15,000 tennis balls. We created murals highlighting the stars and drama of the tournament. Results: Viewership jumped +24% (+2 million people) compared to previous year.