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Category
Public Service - Outdoor / Outdoor - Single
Annual ID
150747A
About the Work
Evolve, America’s third voice in the gun debate, presents a charmingly provocative OOH ad that illustrates the importance of locking up guns when kids are in the home. The billboard features a young boy wearing an assortment of tampons and maxi pads with the headline: ‘If they find it, they’ll play with it’. Because kids are curious and play with whatever they find. And every year, thousands of children are killed or seriously injured from playing with firearms. If gun owners simply locked their guns away safely, we could avoid these senseless tragedies.
2015 Awards
Total Points: 5
Merit
Credits
Agency
McCann Erickson / New York
Production Company
The Selby / New York
Chief Creative Officer
Sean Bryan
Tom Murphy
Creative Director
Ferdinand Daniele
Tom Weingard
Photographer
Kevin Zacher
Agency Producer
Nathy Aviram
Wendy Leahy
Sharon MacKenzie
April Gallo
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