The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service - Outdoor / Outdoor - Campaign
Annual ID
150300A
About the Work
The Museum of the Great War has been created to expose the richest private collection about WW1 in Europe. So it had to be shown in the campaign. We focused on the most significant items : those evoking death and pain. The ones, in fact, matching the baseline we had written in 2012 : "Experience what nobody should have ever experienced". The outdoor campaign has been run in Paris and vicinity, where the Museum is located. The print ads have been both placed in local newspapers and national magazines.
2015 Awards
Total Points: 5
Merit
Credits
Agency
DDB Paris / Paris
Art Director
Emmanuel Courteau
Alice Labau
Executive Creative Director
Alexandre Herve
Photographer
Didier Pazery
Writer
Jean-Francois Bouchet
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