The One Show
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Category
Innovation in Outdoor / Single
Annual ID
150074A
About the Work
Unlike other beers that rely on rambling backstories and obscure ingredient descriptions to get noticed, Shock Top needs no explanation. Its great tasting flavor speaks for itself. We took that idea literally and created an animatronic billboard beside a prominent downtown beer store, allowing our brand mascot Wedgehead to strike up conversations with real, unsuspecting people before they headed in to buy beer.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Anomaly / Toronto
Creative Director
Craig McIntosh
Jaimes Zentil
Designer
Chris Bridges
Executive Creative Director
Pete Breton
Dave Douglass
Writer
Martin Montana
Agency Producer
Leanne McLellan
Brittani Wilcox
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