The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Interiors / Commercial / Private / Other
Annual ID
150965A
About the Work
To help Equinox re-launch their indoor cycling offering, we designed two playful, motivational experiences that take data from studio bicycles and give riders visualizations of their riding performance while engaging them with immersive games. The experiences offer individual, team vs. team and collaborative elements, all of which build on the energy of the class, pushing individual riders towards their goals while making them feel like part of a cycling community. With each class, members are motivated to ride their best as they’re presented with real-time, actionable, data visualizations of their ride, keeping them inspired and accountable for their performance.
2015 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / New York
Equinox / New York
Art Director
Diana Frurip
Ellen Pai
Creative Director
John White
Shu Zheng Li
Virgilio Santos
Designer
Minah Kim
Alexandra Barron
Executive Creative Director
Can Misirlioglu
Creative Team
Matt Jacobs
Karen Bonna-Rainert
Charles Dodson
Doron Gura
Paolo Benvenuto
Nicole Del Senno
David Hitchings
Kyle Aurand
Jin Sung Yoo
Sam Keene
Kyle Conway
Rob Seward
Christopher Raleigh
Anton Tokar
Irka Seng
Chuck Genco
Michael Shagalov
Paulie Srinuan
Erin Lynch
Carina Rolley
Elizabeth Henning
Catey Mark
Jeffrey Scott
Elizabeth Nolan
Timothy Strudwick
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