The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
The idea: To demystify seemingly difficult, multi-step home improvement projects by showing how easily they could be done in quick, enjoyable six-second Vines. The execution: By exploiting Vine’s native “tap to pause” functionality, we were able to expand time. A six-second vine no longer had to be 6-seconds. It could now become an entire home improvement project. The result: By pushing the boundaries of what could be done in six-seconds, Lowe’s ended up creating the next evolution of the How To video, the 1st ever interactive Vine campaign that used ‘tapping,’ and innovating the social media platform itself.
2015 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
Jake Mills Productions / New York
Art Director
Jake Blumenau
Vanessa Castaneda
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Mike Sweeney
Molly Adler
Director
Lawrence Chen
Executive Creative Director
Tim Bayne
Lauren Connolly
Writer
Billy Custer
Agency Producer
David Rolfe
Kristin Tomborello
David Martinez
BreeAnn Stuart
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