The One Show
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About the Work
The spirit of running has been taken over by NIKE’s big brand technology, counting every step and constantly measuring your performance. So the mission for niche sneaker brand KangaROOS’ 35th anniversary was: Put the fun back into run! We tied into the mindset of breaking free of pre-described settings – with a competition on Facebook that proves the absurdity of running after some made-up statistics and combining this with the crowdfunded launch of the World’s First Analogue Fitness Tracker. We wanted to show everybody how we take on our biggest competitor and his gadget: NIKE and the FuelBand. We wanted to just ROO it!
2015 Awards
Total Points: 5
Merit
Credits
Agency
Cheil Germany GmbH / Schwalbach am Taunus
Cheil UK / London
Cheil Nordics / Kista
Chief Creative Officer
Roland Rudolf
Creative Director
Joern Welle
Designer
Daniel Gumbert
Director
Yoo-Mi Choi
Mark Woodward
Executive Creative Director
Logan Wilmont
Product Manager
Georg Benedikt Erb
Anthony Evangelista
Hazel Dwyer
Social Media Manager
Katharina Fahnl
Urban Johansson
Hannah Moore
Agency Producer
Moritz Gillrath
Nazneen Hosenie
Content Strategist
Tim Polder
Creative Team
Fernanda Roedel
Mark Fretten
Rob Perham
Simon Boniface
Simon Friedberg
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