The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
People love using social media to tell the world where they are and what they're up to. But in the wrong hands, this information could be dangerous. In fact, 78% of burglars are using social media to find their next target. Since sports fans are among the worst over-sharing offenders, we took over one of the biggest nights in college football to send America a warning. During the Allstate Sugar Bowl, Mayhem appeared in an over-sharing couple's house and started selling everything. The event unfolded in real time, seamlessly integrating a series of TV commercials, a synchronized stream of social content, and an e-commerce site where Mayhem sold nearly 300 household items are rock bottom prices - from a $200 Chevy Volt, down to the last cotton swab. During the game, #MayhemSale was Twitter's #1 trending topic worldwide. And the dangers of over-sharing became national news.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Leo Burnett / Chicago
Production Company
HeLo / Venice
Chief Creative Officer
Susan Credle
Creative Director
Britt Nolan
Mikal Pittman
Nuno Ferreira
Director
Jeff Tremaine
Editor
Conor O'Neill
Executive Creative Director
Charley Wickman
Social Media Manager
Daniel Craig
Sound Designer
John Binder
Agency Producer
Stephen Clark
Veronica Puc
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