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2015 One Show - Social Media

HORSE With Harden

Agency BBDO / New York

Client Foot Locker
BACK TO RESULTS

URL

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Annual ID

150146A

About the Work

We thought it would be cool to digitize a game of HORSE—a popular playground game where players trade turns trying to make difficult shots that the other is likely to miss. For one week, fans were invited to grab their mobile devices and record short videos of their most creative shots. They could then post the videos on Twitter and Instagram to @footlocker with #horsewithharden. On the night of October 1st, James attempted to recreate the best submissions from a remote location and the resultant videos were tweeted back out through Foot Locker's feed. Followers of @footlocker could watch the game unfold online over the course of several hours, even witnessing James attempt shots submitted during the event. In the end, James topped the Internet two games to one.