The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Experiential Advertising / Events & Competitions
Annual ID
CP16030M
About the Work
Play My Tweet is a social campaign created for Foot Locker. James Harden is considered one of the best shooters in the NBA. We wanted to see how good he is when he has to do something embarrassing if he misses. Fans Tweeted things they wanted to see him do. We printed a few dozen on balls. At the event James shot 20 Tweets, and we live edited and posted the videos in real-time. Thousands of entries were collected and over a hundred million people participated in the live campaign.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
The Kitchen @ BBDO / New York
Art Director
Martins Zelcs
Chief Creative Officer
David Lubars
Greg Hahn
Director
Lawrence Chen
Executive Creative Director
Chris Beresford-Hill
Dan Lucey
Writer
Bryan Stokely
Agency Producer
David Rolfe
Joe Croson
Olivia Boutcher
Eric Bloom
Michael Gentile
Music / Sound
Cameron Thompkins
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