The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Experiential Advertising / Events & Competitions
Annual ID
CP16036M
About the Work
The Netflix Fest was a festival of festivals based on TV shows, movies and documentaries people love to watch on Netflix’s catalog. A disruptive real-life demonstration of the service inspired by its very witty, very specific and algorithm based recommendations. It was not just what people watched, but where and how they watched it. Set in the city of Paris, The Netflix Fest was five days of hopping from fest to fest in the coolest and most unexpected locations, inspired by each content category. For example, get your groove on in a Spaceship for the Adventure Film Festival that will take you to infinity... and beyond. This first of its kind brand experience had a cultural event type media coverage, and heavy social engagement as well as generating relevant PR content.
2016 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy&Mather / Paris
Design Firm
Darewin / Paris
PR / Marketing Agency
MSL / Paris
Production Company
We Love Art / Paris
Big District / Paris
Parallel / Paris
L'Affreux Bonhomme / Paris
Art Director
Clara Noguier
Creative Director
Nicolas Lautier
Executive Creative Director
Baptiste Clinet
Illustrator
Tyrsa Tyrsa
Serial Cut Serial Cut
Shotopop Shotopop
Crushiform Crushiform
Stefan Glerum
Jérémy Schneider
Stanley Chow
Thomas Cantoni
Tobias Hall
Writer
Olivier Le Lostec
Agency Producer
Antoine Bagot
François Phan
Dominique Egelhardt
Creative Team
Juana OGorman
France De Saint Steban
Jérémy Claud
Music / Sound
Virgile Stein
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