The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Entertainment

Award

Agency

Client

Title

Category

Annual ID

Alone with Me Agency: Spotify In-House Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events & Experiential
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Alone with Me Agency: Spotify In-House Client: Spotify Category: Agency-Initiated & Originated Projects
Alone with Me Agency: Spotify In-House Client: Spotify Category: Storytelling
Alone with Me Agency: Spotify In-House Client: Spotify Category: Data Visualization / Static or Dynamic
Alone With Me Agency: Spotify In-House Client: Spotify Category: Digital Design
Hunted Agency: Electronic Arts + Motive Studios + Lucasfilm LTD Client: Star Wars: Squadrons Category: Animation / Single
Ultrasonic Maffia Call Agency: Kolle Rebbe GmbH / Hamburg Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
Tipping Point Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London Client: Ubisoft Category: Sound Design
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Alone with Me Agency: Spotify In-House Client: Spotify Category: Craft / Data-Driven Personalization
Relearn How to be Human Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Craft / Art Direction
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Craft / Use of Technology
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
Omega Mart Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks Client: Meow Wolf Category: Integrated Branding Campaign
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Television & VOD / Long Form - Single
A Singing Masterpiece Agency: Tencent / Shenzhen + treedom / Shenzhen Client: The Palace Museum+Tencent/Tencent QQ music Category: Customer Experience (CX)
UNBOXING Agency: FCB&FiRe / Madrid Client: Netflix / PlayStation Category: Experiential / Virtual Events
Not my job film Agency: BETC / Paris Client: Pornhub Category: Low Budget / Under 50K Budget
"Inside the Boys" XR + Main Title Agency: Aggressive / Ridgewood Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
Hulu Sellouts x Dame D.O.L.L.A. Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles Client: Hulu Category: Sonic Branding / Branded Audio
Festival of Animation Berlin Agency: Innocean Worldwide Europe GmbH / Berlin + Festival of Animation Berlin / Berlin Client: Festival of Animation Berlin Category: Craft / Illustration
The Isolated Cinema Agency: Stendahls / Goteborg Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Short Form Video / Single
Records of Credit Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba Client: The Recording Academy Category: Short Form Video / Single
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks Client: Meow Wolf Category: Short Form Video / Single
Cités Agency: HEREZIE / PARIS + Quad Stories / Paris Client: AMAZON PRIME VIDEO Category: Mobile-First Video / Over 15 Seconds
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Creative Effectiveness / Consumer / Brand
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS Agency: Sony Music Solutions / Tokyo Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
Starr Park Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney Client: Brawl Stars Category: Craft / Art Direction
Listening Agency: Spotify In-House Client: Spotify Category: Typography / Dynamic / In Motion
Kasi Sensei Agency: The Odd Number / Johannesburg Client: BBC Studios Category: Craft / Casting
Alone with Me Agency: Spotify In-House Client: Spotify Category: Websites
Not my job film Agency: BETC / Paris Client: Pornhub Category: Online Films & Video / Long Form - Single
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Online Films & Video / Long Form - Single
Omega Mart Grand Opening Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin Client: Meow Wolf Category: Online Films & Video / Long Form - Single
Underdog Agency: Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles Client: Grammys Category: Music Adaptation / Song
We watched it all Agency: Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles Client: Netflix Category: Music Adaptation / Song
Let her run Agency: Santería / São Paulo + Africa / São Paulo Client: SporTV Category: Low Budget / 50K - 100K Budget
The Client Said No Agency: Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
Hulu Has Live Sports: The Deepfake Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Not my job case Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris Client: Pornhub Category: Brand Voice
2020 Wrapped Agency: Spotify In-House Client: Spotify Category: Brand Voice

2021 Creative Use of Data Gold Pencil

Spotify In-House

Spotify

Alone with Me

Innovation & Transformation / Innovation in Lockdown

OS_CU21_011G

2021 Public Relations Gold Pencil

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Events & Experiential

OS_PR21_003G

2021 Interactive & Online Gold Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Online-only Video / Interactive Video

OS_IN21_007G

2021 In-House Gold Pencil

Spotify In-House

Spotify

Alone with Me

Agency-Initiated & Originated Projects

OS_IH21_002G

2021 Creative Use of Data Gold Pencil

Spotify In-House

Spotify

Alone with Me

Storytelling

OS_CU21_005G

2021 Design Silver Pencil

Spotify In-House

Spotify

Alone with Me

Data Visualization / Static or Dynamic

OS_DE21_018S

2021 Design Silver Pencil

Spotify In-House

Spotify

Alone With Me

Digital Design

OS_DE21_020S

2021 Moving Image Craft Silver Pencil

Electronic Arts + Motive Studios + Lucasfilm LTD

Star Wars: Squadrons

Hunted

Animation / Single

OS_MI21_021S

2021 Radio & Audio Bronze Pencil

Kolle Rebbe GmbH / Hamburg

Joyn

Ultrasonic Maffia Call

Innovation & Transformation / Innovation in Radio & Audio

OS_RA21_018B

2021 Music & Sound Craft Bronze Pencil

DDB / Paris + Pinkman.tv / Paris + Machine / London

Ubisoft

Tipping Point

Sound Design

OS_MS21_016B

2021 Branded Entertainment Bronze Pencil

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_BE21_031B

2021 Direct Marketing Bronze Pencil

Spotify In-House

Spotify

Alone with Me

Craft / Data-Driven Personalization

OS_DM21_033B

2021 Integrated Bronze Pencil

TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York

Brooklyn Film Festival

Relearn How to be Human

Craft / Art Direction

OS_IG21_014B

2021 Film Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Television & VOD / Short Form - Single

OS_FI21_004B

2021 Branded Entertainment Bronze Pencil

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Craft / Use of Technology

OS_BE21_025B

2021 Interactive & Online Bronze Pencil

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Online-only Video / Series

OS_IN21_012B

2021 Integrated Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks

Meow Wolf

Omega Mart

Integrated Branding Campaign

OS_IG21_006B

2021 Film Bronze Pencil

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Innovation & Transformation / Innovation in Film

OS_FI21_036B

2021 Film Bronze Pencil

Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks

Meow Wolf

Omega Mart Grand Opening

Television & VOD / Long Form - Single

OS_FI21_012B

2021 In-House Merit Award

Tencent / Shenzhen + treedom / Shenzhen

The Palace Museum+Tencent/Tencent QQ music

A Singing Masterpiece

Customer Experience (CX)

OS_IH21_021M

2021 Direct Marketing Merit Award

FCB&FiRe / Madrid

Netflix / PlayStation

UNBOXING

Experiential / Virtual Events

OS_DM21_065M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Low Budget / Under 50K Budget

OS_FI21_120M

2021 Design Merit Award

Aggressive / Ridgewood

Amazon Prime

"Inside the Boys" XR + Main Title

Innovation & Transformation / Innovation in Lockdown

OS_DE21_188M

2021 Design Merit Award

TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York

Brooklyn Film Festival

Relearn How to be Human

Innovation & Transformation / Innovation in Lockdown

OS_DE21_193M

2021 Experiential & Immersive Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Events / Stunts / Competitions / Live / In-Person

OS_EX21_040M

2021 Radio & Audio Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles

Hulu

Hulu Sellouts x Dame D.O.L.L.A.

Sonic Branding / Branded Audio

OS_RA21_020M

2021 Design Merit Award

Innocean Worldwide Europe GmbH / Berlin + Festival of Animation Berlin / Berlin

Festival of Animation Berlin

Festival of Animation Berlin

Craft / Illustration

OS_DE21_165M

2021 Public Relations Merit Award

Stendahls / Goteborg

Goteborg Film Festival

The Isolated Cinema

Innovation & Transformation / Innovation in Lockdown

OS_PR21_093M

2021 Social Media Merit Award

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Social Channel / Single Platform

OS_SM21_045M

2021 Branded Entertainment Merit Award

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Short Form Video / Single

OS_BE21_035M

2021 Branded Entertainment Merit Award

TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba

The Recording Academy

Records of Credit

Short Form Video / Single

OS_BE21_039M

2021 Branded Entertainment Merit Award

Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks

Meow Wolf

Omega Mart Grand Opening

Short Form Video / Single

OS_BE21_041M

2021 Mobile Merit Award

HEREZIE / PARIS + Quad Stories / Paris

AMAZON PRIME VIDEO

Cités

Mobile-First Video / Over 15 Seconds

OS_MO21_023M

2021 Creative Effectiveness Merit Award

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Creative Effectiveness / Consumer / Brand

OS_CE21_020M

2021 Out of Home Merit Award

Sony Music Solutions / Tokyo

B.LEAGUE(Japan Professional Basketball League)

B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS

Craft / Illustration

OS_OH21_073M

2021 Branded Entertainment Merit Award

Biscuit Filmworks / Los Angeles + Revolver / Sydney

Brawl Stars

Starr Park

Craft / Art Direction

OS_BE21_073M

2021 Design Merit Award

Spotify In-House

Spotify

Listening

Typography / Dynamic / In Motion

OS_DE21_077M

2021 Radio & Audio Merit Award

The Odd Number / Johannesburg

BBC Studios

Kasi Sensei

Craft / Casting

OS_RA21_055M

2021 Interactive & Online Merit Award

Spotify In-House

Spotify

Alone with Me

Websites

OS_IN21_027M

2021 Film Merit Award

BETC / Paris

Pornhub

Not my job film

Online Films & Video / Long Form - Single

OS_FI21_080M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Online Films & Video / Long Form - Single

OS_FI21_099M

2021 Film Merit Award

Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks + Kevin

Meow Wolf

Omega Mart Grand Opening

Online Films & Video / Long Form - Single

OS_FI21_110M

2021 Music & Sound Craft Merit Award

Barking Owl / Los Angeles + TBWA\Chiat\Day / Los Angeles

Grammys

Underdog

Music Adaptation / Song

OS_MS21_032M

2021 Music & Sound Craft Merit Award

Squeak E. Clean Studios / Los Angeles + AKQA / Los Angeles + Anonymous Content / Los Angeles + Rock Paper Scissors / Los Angeles

Netflix

We watched it all

Music Adaptation / Song

OS_MS21_034M

2021 Film Merit Award

Santería / São Paulo + Africa / São Paulo

SporTV

Let her run

Low Budget / 50K - 100K Budget

OS_FI21_131M

2021 Radio & Audio Merit Award

Innocean Worldwide Europe GmbH / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo

DaHouse Audio/ Music Production House

The Client Said No

Craft / Use of Music

OS_RA21_050M

2021 Branded Entertainment Merit Award

Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles

Hulu

Hulu Has Live Sports: The Deepfake

Innovation & Transformation / Innovation in Lockdown

OS_BE21_086M

2021 Branded Entertainment Merit Award

ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York

ESPN / State Farm

The Last Dance Deep Fake

Innovation & Transformation / Innovation in Lockdown

OS_BE21_088M

2021 Public Relations Merit Award

BETC / Paris + Mathematic / Paris + Iconoclast / Paris

Pornhub

Not my job case

Brand Voice

OS_PR21_057M

2021 Public Relations Merit Award

Spotify In-House

Spotify

2020 Wrapped

Brand Voice

OS_PR21_064M

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