The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Entertainment
Award
Agency
Client
Title
Category
Annual ID
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events & Experiential
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Agency-Initiated & Originated Projects
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Innovation & Transformation / Innovation in Lockdown
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Data Visualization / Static or Dynamic
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
Omega Mart
Agency: Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client: Meow Wolf Category: Integrated Branding Campaign
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Craft / Data-Driven Personalization
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Sound Design
Ultrasonic Maffia Call
Agency: Kolle Rebbe GmbH / Hamburg
Client: Joyn Category: Innovation & Transformation / Innovation in Radio & Audio
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Television & VOD / Short Form - Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Television & VOD / Long Form - Single
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Online-only Video / Series
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Craft / Art Direction
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Innovation & Transformation / Innovation in Film
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Integrated Branding Campaign
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Short Form Video / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Short Form Video / Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Short Form Video / Single
Ads About Nothing
Agency: BBDO Belgium / Brussels
Client: De Acteursgilde Category: Broadcast / Series
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Sonic Branding / Branded Audio
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Music Videos
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
SFC SHANGYING CINEMA LUXE
Agency: One Plus Partnership Limited / Hong Kong
Client: SFC CINEMA Category: Spatial Design / Architecture
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential & Installations / Experiential & Immersive
The Flight Attendant Main Title
Agency: Warner Bros Worldwide Television Marketing / Burbank
Client: Warner Bros TV & HBO Max Category: Title Sequences
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Events / Stunts / Competitions / Virtual - Livestream
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Creative Effectiveness / Consumer / Brand
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Custom Content
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin Category: Craft / Illustration
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Moving Image / Single
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Television & VOD / Varying Length Series
The Underground Premiere
Agency: BETC / Paris + BETC FULLSIX / Paris
Client: 13e Rue Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Disappearing Dracula
Agency: Wunderman Thompson / Perth
Client: West Australian Ballet Category: Posters / Single
The password
Agency: BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client: CANAL+ Category: Cinema Advertising
Award:
2021 Public Relations Gold Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Annual ID:
OS_PR21_003G
Award:
2021 Interactive & Online Gold Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Online-only Video / Interactive Video
Annual ID:
OS_IN21_007G
Award:
2021 In-House Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Agency-Initiated & Originated Projects
Annual ID:
OS_IH21_002G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_CU21_011G
Award:
2021 Creative Use of Data Gold Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Storytelling
Annual ID:
OS_CU21_005G
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE21_018S
Award:
2021 Design Silver Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
Digital Design
Annual ID:
OS_DE21_020S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S
Award:
2021 Integrated Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_006B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_025B
Award:
2021 Direct Marketing Bronze Pencil
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_033B
Award:
2021 Music & Sound Craft Bronze Pencil
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Sound Design
Annual ID:
OS_MS21_016B
Award:
2021 Radio & Audio Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Joyn
Title:
Ultrasonic Maffia Call
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS_RA21_018B
Award:
2021 Film Bronze Pencil
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI21_004B
Award:
2021 Film Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_012B
Award:
2021 Branded Entertainment Bronze Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_031B
Award:
2021 Interactive & Online Bronze Pencil
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Online-only Video / Series
Annual ID:
OS_IN21_012B
Award:
2021 Integrated Bronze Pencil
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Craft / Art Direction
Annual ID:
OS_IG21_014B
Award:
2021 Film Bronze Pencil
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_036B
Award:
2021 Direct Marketing Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_065M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_018M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Annual ID:
OS_BE21_035M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Annual ID:
OS_BE21_039M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Annual ID:
OS_BE21_041M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO Belgium / Brussels
Client:
De Acteursgilde
Title:
Ads About Nothing
Category:
Broadcast / Series
Annual ID:
OS_RA21_027M
Award:
2021 Radio & Audio Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Sonic Branding / Branded Audio
Annual ID:
OS_RA21_020M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_070M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Music Videos
Annual ID:
OS_BE21_055M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_063M
Award:
2021 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
SFC CINEMA
Title:
SFC SHANGYING CINEMA LUXE
Category:
Spatial Design / Architecture
Annual ID:
OS_DE21_145M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_120M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_040M
Award:
2021 Social Media Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_045M
Award:
2021 Digital Craft Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone With Me
Category:
UX / UI / Interface Design
Annual ID:
OS_DC21_024M
Award:
2021 Out of Home Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH21_063M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Annual ID:
OS_PR21_044M
Award:
2021 Moving Image Craft Merit Award
Agency:
Warner Bros Worldwide Television Marketing / Burbank
Client:
Warner Bros TV & HBO Max
Title:
The Flight Attendant Main Title
Category:
Title Sequences
Annual ID:
OS_MI21_096M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_041M
Award:
2021 Creative Effectiveness Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_020M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Custom Content
Annual ID:
OS_RA21_033M
Award:
2021 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Annual ID:
OS_DE21_165M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Moving Image / Single
Annual ID:
OS_DE21_151M
Award:
2021 Out of Home Merit Award
Agency:
Sony Music Solutions / Tokyo
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Annual ID:
OS_OH21_073M
Award:
2021 Design Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Listening
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE21_077M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Television & VOD / Varying Length Series
Annual ID:
OS_FI21_072M
Award:
2021 Mobile Merit Award
Agency:
BETC / Paris + BETC FULLSIX / Paris
Client:
13e Rue
Title:
The Underground Premiere
Category:
Craft / Use of Technology
Annual ID:
OS_MO21_031M
Award:
2021 Film Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_139M
Award:
2021 Film Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_146M
Award:
2021 Print Merit Award
Agency:
Wunderman Thompson / Perth
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Annual ID:
OS_PT21_040M
Award:
2021 Film Merit Award
Agency:
BETC / Paris + Iconoclast / Paris + Schmooze / Paris
Client:
CANAL+
Title:
The password
Category:
Cinema Advertising
Annual ID:
OS_FI21_117M
