The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Experiential Advertising / Guerilla
Annual ID
CP16046M
About the Work
These days, less people carry spare change. This makes things difficult for smaller merchants, like street musicians, who rely on tips to make a living. Introducing Street Taps, an ambient campaign that gives street musicians a new way to make a buck. By creating portable mobile payment stations, Visa hooked them up with the latest technology. All over NYC, street musicians performed live and anyone could leave them a $1 tip with their iPhone. What started on the street spread online, with over 13.5 million impressions in just two days, giving people a taste of the future of mobile payment.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
Production Company
Decon / New York
Art Director
Danny Adrain
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Jens Waernes
Tom Kraemer
Director
Dan Levin
Executive Creative Director
Toygar Bazarkaya
Tom Markham
Producer
Misha Louy
Writer
Roberto Danino
Creative Team
Monty Pera
Don Wihelmi
Music / Sound
Mike Vitacco
Jeremy Siegal
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