The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer - Integrated Branding / Online
Annual ID
CP16066M
About the Work
GE wanted to talk about their medical technology that uses acoustic sound waves to heal the human body. GE also desires breakthrough and sticky media solutions. So we came up a podcast called The Message. An 8 episode sci-fi story about a young woman who gets to sit in with a top team of cryptologists trying to decipher a message received 70 years ago from outer space. Oh, and listening to The Message will kill you. It launched at #47 on iTunes. Which is apparently good. The Message took off and eventually became the #1 podcast in the U.S. Which is apparently great. In addition to the podcast episodes, our team also created a complex online presence/back story for all the people and places; as well as a riddle hidden in the Soundcloud postings that unlocked a secret message from the greatest cryptographer in all the land.
2016 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / New York
OMD + Giant Spoon / New York
Production Company
Panoply Media / New York
Art Director
Rachel Moore
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Tim Roan
Levi Slavin
Director
Rachel Wolther
Executive Creative Director
Michael Aimette
Producer
Andy Bowers
Sarah Lilley
Sound Designer
Brendan Baker
Writer
Darina Khafizova
Mac Rogers
Agency Producer
Joe Croson
Eric Bloom
Related Awards
