The One Show
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Category
Consumer - Integrated Branding / Online
Annual ID
CP16012S
About the Work
Challenge: Mars movies have historically struggled at the box office. So how do you build excitement about a new entry into the genre in 2015? And how do you create momentum without succumbing to Hollywood's habit of flooding the market with every spoiler-ridden plot detail? "The World is Watching" To launch "The Martian", we worked closely with legendary filmmaker Ridley Scott and 20th Century Fox to design a months-long original narrative that would tell the story of the mission from the public's point of view. Our goal was simple: Bring the world to life with the same cultural noise of the Cold War-era space race. Additionally, create an official continuity that could include brands, publishers, celebrities, and the audience.
2016 Awards
Total Points: 15
Silver Pencil
Credits
Agency
3AM / Culver City, CA
Production Company
RSA Films / Los Angeles, CA
Creative Director
Chris Eyerman
Director
Luke Scott
Editor
Nick Temple
Producer
Kai-Lu Hsiung
James Smith
Mike Goble
Writer
Will Melton
Content Strategist
David Sarkissian
Creative Team
Ridley Scott
Alison Temple
Jules Daly
Michael Schaefer
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