The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2016 One Show - Design

Define the Difference

Agency Ogilvy Group Thailand / Bangkok

Client Noble Development Public
BACK TO RESULTS

Annual ID

DE16098M

About the Work

Noble is a leading Thai property developer well-known for being unique, with innovative building designs that set them apart. In 2015, to celebrate its 25th anniversary, Noble wanted to reinforce its “be different” design philosophy by translating this core belief into a unique design project. Architectural cues from Noble's condominiums - whether its architectonics, interior design, or interplay of light - were translated into unique, limited edition designs for edible food and packaging. 8 designs were produced as limited edition gift sets and introduced at events held in the 20 Noble condominiums. The Limited Edition Gift Set acts as a reminder that even the most familiar objects can be seen in a different light. All gift sets sold out within 1 week.