The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID
DE16010B
About the Work
Noble is a leading Thai property developer well-known for being unique, with innovative building designs that set them apart. In 2015, to celebrate its 25th anniversary, Noble wanted to reinforce its “be different” design philosophy by translating this core belief into a unique design project. Architectural cues from Noble's condominiums - whether its architectonics, interior design, or interplay of light - were translated into unique, limited edition designs for edible food and packaging. 8 designs were produced as limited edition gift sets and introduced at events held in the 20 Noble condominiums. The Limited Edition Gift Set acts as a reminder that even the most familiar objects can be seen in a different light. All gift sets sold out within 1 week.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Ogilvy Group Thailand / Bangkok
Design Firm
Practical Design Studio Co., Ltd. / Bangkok
Production Company
Kratai Tuentua Co., Ltd / Bangkok
Bob Eye View Studio / Bangkok
Chief Creative Officer
Nopadol Srikieatikajohn
Creative Director
Thanawat Chongmahakul
Designer
Nitita Leerapongkul
Santi Lawrachawee
Kanoknuch Sillapawisawakul
Natthawit Tongprasert
Tanaporn Chaikulngamdee
Executive Creative Director
Wisit Lumsiricharoenchoke
Photographer
Chukiat Phovongprileart
Navaratana Donkort
Panit (Cinematographer) Jirawattananunt
Siriwat (Cinematographer) Seeseang
Creative Team
Puripong (Asso. CD) Limwanatipong
Kunchalee Sumleerat
Intira Sreeaumnua
Warun Siriprachai
Nuthawut Somsuk
Related Awards
