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2016 One Show - Design

Define the Difference

Agency Ogilvy Group Thailand / Bangkok

Client Noble Development Public
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Annual ID

DE16010B

About the Work

Noble is a leading Thai property developer well-known for being unique, with innovative building designs that set them apart. In 2015, to celebrate its 25th anniversary, Noble wanted to reinforce its “be different” design philosophy by translating this core belief into a unique design project. Architectural cues from Noble's condominiums - whether its architectonics, interior design, or interplay of light - were translated into unique, limited edition designs for edible food and packaging. 8 designs were produced as limited edition gift sets and introduced at events held in the 20 Noble condominiums. The Limited Edition Gift Set acts as a reminder that even the most familiar objects can be seen in a different light. All gift sets sold out within 1 week.