The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer - Collateral Design / Promotional Items - Single or Series
Annual ID
DE16009B
About the Work
New Yorkers weren’t thinking about Raid® when it came to roach baits. To be heard in the city famous for its food, Raid® created the first restaurants for roaches and titled them Death Restaurants. Through unscientific eyeballing methodology, we learned 9 out of 10 roaches prefer Raid® over real food. We redesigned the baits based off classic New York eateries, but with a deadly twist. Sweet Death, Fatal Burger, Adios Tacos, and Last Slice were created to get New Yorkers thinking Raid® as THE solution to their next roach problem. The work blanketed public transit for two months. New Yorkers loved Death Restaurants. More importantly, so did roaches.
2016 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Energy BBDO / Chicago
Production Company
The 3D Printer Experience / Chicago
Art Director
Fernando Passos
Chief Creative Officer
Mark Taylor
Executive Creative Director
Mike Roe
Illustrator
Thomas Burden
Photographer
Faustulo Machado
Writer
Roger Fish
Agency Producer
Mitch Monzon
Creative Team
Liz Miller-Gershfeld
Heather Leeds
David Larimer
Doug Stanley
Tom Sustan
Mark Ward
Mary Day
Homer Marrs
Trent Buterbaugh
Allison Disney
Emily Ciaglia
Liz Carr
Ramya Parekh
Reema Rao
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