The One Show

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2016 One Show - Design

Genius Table 'Meanwhile In Kyoto'

Agency DENTSU INC. / TOKYO + Creative Power Unit / TOKYO

Client Kyoto University

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Category

Consumer - Collateral Design / Booklets, Brochures & Product Catalogues

Annual ID

DE16109M

About the Work

The city of Kyoto is one of the world's most popular travel destinations. Steeped in history and culture, it tends to attract visitors who are exceptionally intelligent and creative. But many of these "genius-class" visitors leave without interacting very much with the people of Kyoto. This problem is further compounded by the shyness of Kyoto residents themselves.To place a table in a totally new location, and have visitors act as teachers. We hosted a luncheon at which genius visitors and Kyotoites meet together and share their knowledge.

2016 Awards

Total Points: 5

Merit

Credits

Agency

Dentsu Inc. / Tokyo

Design Firm

CREATIVE POWER UNIT / Tokyo

Production Company

Dentsu On Demand Graphic Inc. / Tokyo

Art Director

Daisuke Hatakeyama

Creative Director

Yoshihiro Yagi

Photographer

Masaya Murakami

Creative Team

Shinaya Tamura

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